On August 1st, 2025, NETIZEN Co., Ltd., a leading SAP consulting and technology service provider in Thailand, marked a significant milestone with the successful Go-Live of SAP S/4HANA Cloud Public Edition Version NETIZEN Peony for SCOTCH Industrial (Thailand) Co., Ltd. on behalf of SCOTCH Group — one of Thailand’s most trusted health and wellness brands.
In this project, NETIZEN served as the implementation partner and digital transformation advisor, supporting SCOTCH Group in their shift from legacy manual and siloed systems to an integrated SAP Cloud ERP.
This transition has been a major turning point for SCOTCH Group, enabling seamless real-time integration across core business functions, including :
- Finance
- Procurement
- Manufacturing
- Supply Chain
- Quality Management
- Warehouse Management
About SCOTCH Group
Established in 1983, SCOTCH Group is a leading manufacturer and distributor of premium health and nutrition products in Thailand, marketed as “SCOTCH”. Renowned for its high standards in quality, safety, and innovation, SCOTCH Group has built a strong reputation for over 40 years.
Its core product range includes :
- Premium bird’s nest beverages
- Essence of chicken
- Fruit essence concentrate
- Dietary supplements
SCOTCH Group not only dominates the domestic market but also exports to several countries across Southeast and East Asia, driven by its mission to enhance consumer well-being through quality nutrition.
SCOTCH Group operates through several affiliated companies, each playing a key role in ensuring the sustainable growth and operational excellence of premium health and nutrition products in Thailand :
- SCOTCH Industrial (Thailand) Co., Ltd.
Oversees manufacturing and quality control, equipped with modern production technology.
- S. & Sons Trading Co., Ltd.
Manages nationwide distribution and retail channels in Thailand.
- Sheen Syndicate Co., Ltd.
Manages nationwide distribution, retail channels and e-commerce in Thailand.
- Scotch Export Co., Ltd.
Handles international exports, market expansion, and compliance with import regulations in various countries.
Together, these subsidiaries enable SCOTCH Group to maintain end-to-end quality control and expand confidently both locally and regionally.
Accelerating Growth with SAP S/4HANA Cloud Public Edition Version NETIZEN Peony
By adopting SAP S/4HANA Cloud Public Edition Version NETIZEN Peony, SCOTCH has not only improved its day-to-day operations but also enhanced its competitiveness and business agility in a rapidly changing global market.
Key business outcomes from the transformation include :
- Faster and more accurate processes through automation, reducing manual work and duplication
- End-to-end integration of sales, manufacturing, and warehouse operations
- Improved customer experience by integrating SAP with internal OMS and online platforms such as Shopee and Lazada
- Transition to a data-driven organization with faster, smarter decision-making
Furthermore, the choice of SAP S/4HANA Cloud Public Edition Version NETIZEN Peony — a localized version of SAP Cloud ERP tailored to Thai business and tax regulations — has enabled SCOTCH to operate in full compliance while reducing complexity across all operations.
“We weren’t just aiming to change systems — we wanted to transform the organization.
SAP S/4HANA Cloud Public Edition Version NETIZEN Peony helped us eliminate manual processes and let our team focus on what matters most: innovation and growth.”
— Ms. Yanisa Chetchatree, Finance and Accounting Director, SCOTCH Group
As an official SAP Platinum Partner and the only Thai member of United VARs, NETIZEN combines global experience with deep local expertise. We are committed to empowering Thai enterprises like SCOTCH to embrace true digital transformation and thrive in the cloud era.
For more information, Please contact :
TEL : 098-287-8668 (Sales)
EMAIL : [email protected]
LINE : @netizen
WEBSITE : www.netizen.co.th
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